Reno Real Estate Market

THE FUNNEL EFFECT We all have heard of the Funnel Effect in real estate? Well, if you haven't, here it is. If you have, here is a reminder: This funnel reminds us we must constantly be adding leads to our funnel to create business. There is now business and future business. We must work on both of these to be successful. Feeding the funnel is a process. You cannot just get a lead and forget about it if they are not ready just yet. We must consistently be in front of them, so when they ARE ready, they remember who we are.  Recently, I had an old client call me telling me how he forgot my name. It wasn't until he was watching a Thor YouTube video and remembered my name. Not sure how that played out. His email had changed and he was no longer getting my drip campaign. How could this happen??? Luckily he googled my name and found me to call me. He and his wife have been touch and go since 2016 when I first went and did a Listing Presentation for them.  Shame on me f

Always in a Job Interview Once upon a time I was an 18 year old teller at a Big corporate bank. One of the clients who would come in regularly and make very large deposits told me during a conversation once, "You never know who's going to walk through that door and be impressed by you. Act and dress like you are always in a Job Interview."  This rings so true in every aspect of one's life.  Recently, I have come across some very unimpressive people. I cannot tell you how many people I know or come across who ask me if I know of anyone looking to hire.  I'm always evaluating people and how they interact with others. If someone impresses me, hands down, I will vouch for them and give them praise... or hire them for myself.  If they are dressed sloppy or casual all the time (which is okay, if your profession calls for it), and do not show common courtesy and thoughtfulness to others, or they complain or talk poorly of others I may think twice or not at